Exhibitions and trade shows are full of potential customers specifically tailored towards your business. They are a great sales opportunity to raise awareness, demonstrate products, and build relationships, if done right. They are one of the more expensive marketing strategies though, so it’s important that you get a great return on your investment. And bespoke […]
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The planning and preparation for a successful exhibition stand at an expo or trade show can take months. Not to mention absorb a large chunk of any business’s marketing budget. So, it’s only natural that anyone planning their exhibition stand design will want to pay careful attention to the style and set up of it, […]
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Organising a stand for a trade show or exhibition can be a very daunting task. There is a lot to think about and it can be very easy to overlook certain important elements. So, we’ve pulled together a handy exhibition stand checklist to guide you through your exhibition journey and keep you on track. 12-18 […]
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When it comes to exhibitions, there are many factors involved in a successful stand. The design of the stand and the graphics are always first on the agenda. But one thing that can often get overlooked, but holds a lot of value, is exhibition stand lighting. Do not simply rely on the venues lighting to […]
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Trade shows are a vital part of any businesses marketing campaign, and are one of the largest sources of revenue for B2B businesses. They are an important marketing strategy for showcasing the brand, products and/or services to a large network of clients and potential business partners. They build awareness, improve customer engagements, enhance product knowledge […]
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If you exhibit or are looking to exhibit your products or services at a trade show, you should know that trade shows are a great way to market your company, when done right. People who attend trade shows come with intent to buy, and exhibitions therefore offer brands face-to-face meetings with prospective clients who already […]
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Unlike indoor events, there are many varying factors that come into planning an outdoor exhibition stand; and the main reason for this is the weather! It is unpredictable, and can turn in an instant. This can affect the structure and solidity of the stand; and in turn the overall design and even the final look. […]
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When to comes to boosting your business, there are many different ways to go about it. From online marketing, to Tv and radio, to more traditional methods such as posters, leaflets and direct mail campaigns. However, if you can add it to your arsenal, exhibiting at a trade show can be a highly beneficial platform […]
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When it comes to exhibitions, there is so much more to consider than the stand design. Whilst you want to entice customers in with the wow factor of your stand design, it’s the little details that can truly help to make or break a sale. So which exhibition accessories can help to maximise the return […]
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Modern technology has empowered brands to create immersive and interactive experiences for customers – and exhibitions stands shouldn’t be any different. Customers at trade shows are still seeking memorable experiences and interactions, so an appealing visual product display just simply isn’t enough anymore. Interactive visual merchandising technologies are a great way to boost product sales […]
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