You may be planning your next, or even first, exhibition stand and thinking about what items and accessories will help you create an inviting and engaging space. Standing out from all your competition at an exhibition is a tall order and will require creative thinking but there are some exhibition accessories that should be a fundamental part of your booth and a literature stand is one of those. Below, we have a look at why literature stands should be included in your planning.
Simple but essential
Although they may seem like a basic item, literature stands are essential for exhibitions because they provide a tangible and accessible way for you to display the information that you are presenting, therefore giving visitors to your stand an additional way to engage with your company. Exhibitions are a valuable tool for educating and informing potential customers within various industries, but without literature stands, the impact of the exhibition may be limited.
Take home benefits
One of the key benefits of literature stands is that they allow your visitors to take home physical copies of the information presented in your exhibition stand. This is important because it provides a way for prospects to revisit and reflect on the content at their own pace, rather than relying solely on their memory or hastily taking notes during their visit. An exhibition brochure rack can also include additional information or resources that maybe were not available within the exhibition space itself, such as related books, websites, or organisations.
Draw in your audience
If possible, another advantage of exhibition literature stands is that they can help to attract visitors into the exhibition in the first place. By using an exhibition brochure rack to display eye-catching brochures or flyers in public areas, exhibitors can pique the interest of passersby and encourage them to learn more about the exhibition and your business. In this way, literature stands serve as a marketing tool for the exhibition and your company, helping to broaden its reach and impact.
Useful for exhibition organisers
In addition, literature stands can be used to supplement and enhance the exhibition experience. For example, organisers can use them to provide more detailed information about specific aspects of the exhibition or to highlight related events or activities. It might be that you are responsible for organising the exhibition itself and are not just an exhibitor. If this is the case, then you will still need exhibition accessories and a way to engage with visitors. Promotional counters and literature stands will also be essential items for you to consider.
Supplementary exhibition accessories
There are numerous types of exhibition accessories that can help improve the experience of your visitors. Portable information counters are brilliant items for exhibitors who need a lightweight and compact way to present information about their business. Items like these and literature stands can be used to engage visitors in interactive experiences, such as quizzes or games, that can help to reinforce the information presented within the exhibition.
Parkes Print and Design – The Exhibition Experts
At Parkes Print and Design, we know that literature stands are an essential component of exhibitions. We understand that by offering visitors physical copies of information, attracting new visitors, and enhancing the exhibition experience, literature stands help to maximise the impact of your exhibition and ensure that its messages are effectively communicated to your customers. Contact us today to see how we could help you with your next exhibition stand.