You’re participating in an exhibition and your stand serves as a gateway to showcase your brand, products, and services. One of the key elements in attracting visitors and effectively conveying your message is the way you display information and literature on your exhibition stand. You’ve spent time and money on getting your collateral looking great, […]
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When it comes to promoting yourself at an exhibition or trade show, it’s important to remember that size isn’t everything. If you only have limited stand space, there is still so much that you can do to maximise your exhibition stand to make it stand out. With some careful planning and clever design, you can […]
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When it comes to participating in an exhibition, choosing the right counter is crucial. You might not think so but the counters you select for your stand or space can greatly impact your ability to engage with potential customers and leave a lasting impression with them. People make subconscious decisions all the time, and selecting […]
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In today’s modern world, digital marketing channels such as email and social media are growing rapidly in popularity for their ease, reach and low-cost. However, physical advertising still has a significantly positive impact on customers. If you’re looking for a highly effective way to reach customers outside of digital marketing, look no further than a […]
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Whether you’re a trade show veteran or newbie, we’re sure you’ll be aware of the many benefits of showing at one. Exhibition stands are an effective way to showcase your brand, connect with potential customers, and generate leads. However, with so many companies competing for attention at trade shows and exhibitions, it can be challenging […]
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There are many advantages to hiring an exhibition stand over designing and building one from scratch. We’ve taken a look at the main reasons why you might choose to hire your next exhibition stand and listed them below for your consideration: Not a regular exhibitor If you don’t plan to exhibit on a regular basis, […]
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You may be planning your next, or even first, exhibition stand and thinking about what items and accessories will help you create an inviting and engaging space. Standing out from all your competition at an exhibition is a tall order and will require creative thinking but there are some exhibition accessories that should be a […]
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It might be that your business has an “exhibition season”. A time in your calendar when you are dedicated to promotional activities, travelling to local, national or global trade shows to market and develop your business. It may be that you have an entire department who has a whole schedule of exhibitions on a regular […]
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Whether you’re considering an event or exhibition for the first time, or you’re a trusted trader, branding is key to setting your business apart from the rest. Pop up stands are a great way to help with this, promoting your business and creating a professional look in any space. We’ve pulled together a helpful guide […]
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When it comes to a successful exhibition stand, you need to be sure you have the right tools and exhibition accessories. Standard roller banners and pop-up displays are a solid investment, but it’s the exhibition literature stand that can prove to be one of the most useful pieces of arsenal within your marketing weaponry. Not […]
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