A successful exhibition stand is about much more than just displaying your products well. The most effective stands offer people a complete experience, where everything works together to reinforce your brand. By combining a trade show backdrop with branded counters and freestanding banner stands, you can create professional displays that attract attention, encourage conversation and leave a lasting impression.
Make Your Trade Show Backdrop the Centrepiece
The first thing people notice from across the exhibition hall will be your trade show backdrop. It is therefore the perfect place to showcase your branding and key messages. It is also a great place to add eye-catching graphics, and should be the focal point of your stand.
At Parkes Print, our modular, reusable backdrop systems are designed to deliver maximum impact, with a maximum return on investment. With tool-free assembly, interchangeable graphics, and the flexibility to adapt to different stand sizes for future events, you will be able to use your backdrop again and again. And as an added bonus, at Parkes we can even provide a free 3D stand visual, so you can see exactly how your trade show backdrop will look before production begins.
Create a Welcoming Space with Counters
Once visitors have been drawn in by your backdrop, you want to ensure you have a space to interact with customers. A branded counter provides a natural place to start conversations. Counters create a welcoming environment and can help define the space within your stand. Counters offer a space to demonstrate products and collect leads. They are also great for displaying promotional literature.
Many Parkes counter solutions integrate seamlessly with their modular display systems, ensuring a consistent and professional appearance throughout.
Extend Your Message with Banner Stands
Freestanding banner stands are an excellent way to reinforce your messaging alongside your main backdrop. When positioned at the edge of your stand, they help to attract passers-by. They can even be used to further highlight product benefits or direct people around the stand to demonstrations and meeting areas.
Banner stands can be used in other forms of marketing as well, such as conferences and reception areas. Their lightweight and portable design gives them greater flexibility, and therefore a greater return on your investment.
Plan Your Layout for Maximum Impact
Even the best displays still need careful consideration to work effectively. Products work better when they’re carefully planned out. Consider how people will move through the stand. Give thought to the how your key messages will be displayed and seen from both inside and outside of the stand. And ensure there is ample space for conversations with potential leads.
Why Choose Parkes Print?
Creating an exhibition stand that delivers results takes more than great graphics! It requires thoughtful design, quality products and expert support. At Parkes Print, we combine over 50 years of experience with innovative, reusable exhibition solutions to help businesses make the right impression, every time! From striking trade show backdrops and branded counters to banner stands and complete exhibition systems, our team can design, print and deliver everything you need.
Whether you’re exhibiting for the first time or refreshing an existing display, we’ll help you create a stand that is practical, professional and built to maximise your return on investment.
Contact Parkes Print on 01767 603930, email web@parkesprintgroup.com or complete our enquiry form.