When it comes to participating in an exhibition, choosing the right counter is crucial. You might not think so but the counters you select for your stand or space can greatly impact your ability to engage with potential customers and leave a lasting impression with them. People make subconscious decisions all the time, and selecting which companies to engage with at an exhibition or trade show is no exception. It can be tempting to overlook smaller details as long as your backdrop and signage look good but make no mistake that a coherent feel throughout your stand will go a long way. Here are some tips to help you choose the right counters for your exhibition.
Brand Identity is Paramount
Your counter should be an extension of your brand identity. The colours, textures, and materials you select for your counter should represent your brand. For example, if your brand is modern and sleek, you may want to consider a premium exhibition counter with clean lines and a polished finish. On the other hand, if your brand is more rustic or natural, you may want to seek out a wooden counter with a more organic feel. These are just two examples and there is a host of other styles available out there so getting it right is easy as long as you put in the time, thought and research.
Think About Functionality
While the look of the counter is important, it also needs to be functional for its use at the exhibition. Think about the size and layout of your booth space, and consider how the counter will fit into the overall design. A modular exhibition counter could be a good option if you need to work with and maximise an awkward or unusual shaped space. A counter that can be divided into sections if needed, can provide additional flexibility if you plan to do a series of exhibitions in a variety of venues, with a variety of spaces. How much storage space will you need for your products, brochures, and other materials? Make sure you ask yourself these questions whilst shopping for your exhibition counter as some counters will provide more storage than others.
Evaluate Your Budget
If you haven’t started browsing yet, you’ll soon find out that exhibition counters can range in price from a few hundred to several thousand pounds. Determining your budget before you start shopping for an exhibition counter means that you will have better control of the total spend for your stand and can help filter your search. Bear in mind that annoyingly, a higher price won’t always equate to higher quality, so be sure to shop around and compare prices before making a decision. Pop up promotional counters can be a great, economical option, so if your budget is tight, they are well worth taking a look at.
Look for Customisation Options
Many suppliers provide exhibition counters that can be customised to fit your specific needs. This can include, but isn’t limited to customised shapes, colours, finishes and materials. If your budget allows, look for a counter that can be customised to help you create a more tailored aesthetic to your stand. Always take time to make a personal enquiry since some providers will be able to give special offers that they won’t necessarily advertise on their website. Speaking to a provider directly will also give you the chance to talk through your requirements in more detail and customising may not be as costly as you’d imagined. Some ideas for customisation could be an oval exhibition counter, something curved or with varying heights. Creating interest with shapes and sizes can help draw in visitors.
Remember the Shipping and Assembly Process
Finally, examine how the counter will be shipped and assembled at the exhibition. Finding a counter that is easy to assemble and disassemble will save you precious time and much frustration. The size and weight of the counter should also come to mind when thinking about shipping. Don’t be caught off guard with unexpected shipping or assembly costs and even if you have the budget to allow for these things, factoring it from the beginning will help you figure out the potential ROI for your exhibition.
Parkes Print and Design – The Exhibition Stand Specialists
Here at Parkes, we understand how important it is to get your entire exhibition stand looking great. Our customers come to us for reliable, trustworthy service and expert advice about how to put together a memorable, durable stand which fits their brand and purpose. Getting the right exhibition counters for you is just one part of the service we offer and we really know our stuff. So contact our friendly team today to find out what we can do for you.
Please note: Parkes Print and Design are not associated with Packsend