Trade shows are a vital part of any businesses marketing campaign, and are one of the largest sources of revenue for B2B businesses. They are an important marketing strategy for showcasing the brand, products and/or services to a large network of clients and potential business partners. They build awareness, improve customer engagements, enhance product knowledge […]
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If you exhibit or are looking to exhibit your products or services at a trade show, you should know that trade shows are a great way to market your company, when done right. People who attend trade shows come with intent to buy, and exhibitions therefore offer brands face-to-face meetings with prospective clients who already […]
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Unlike indoor events, there are many varying factors that come into planning an outdoor exhibition stand; and the main reason for this is the weather! It is unpredictable, and can turn in an instant. This can affect the structure and solidity of the stand; and in turn the overall design and even the final look. […]
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When to comes to boosting your business, there are many different ways to go about it. From online marketing, to Tv and radio, to more traditional methods such as posters, leaflets and direct mail campaigns. However, if you can add it to your arsenal, exhibiting at a trade show can be a highly beneficial platform […]
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When it comes to exhibitions, there is so much more to consider than the stand design. Whilst you want to entice customers in with the wow factor of your stand design, it’s the little details that can truly help to make or break a sale. So which exhibition accessories can help to maximise the return […]
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Modern technology has empowered brands to create immersive and interactive experiences for customers – and exhibitions stands shouldn’t be any different. Customers at trade shows are still seeking memorable experiences and interactions, so an appealing visual product display just simply isn’t enough anymore. Interactive visual merchandising technologies are a great way to boost product sales […]
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Trade shows and exhibitions are full to the brim with exhibitors selling their products and/or service. Everyone is usually there for the same purpose, so it’s important to make sure your exhibition stand really stands apart from the crowd. Therefore, your exhibition stand design is of utmost importance. There are so many elements to an […]
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When it comes to exhibitions and trade shows, the decision to buy or hire an exhibition stand needs a lot of consideration. Both options have merit, but you need to be mindful of your business and decide which option works best for you. With this in mind, we’ve pulled together a list of advantages for […]
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There are many benefits to hiring an exhibition stand, rather than building your own, especially if you are a newcomer to the trade show industry. Exhibition stand hire is a one-time investment, delivered before the event and picked up after, so there is no worry or stress about storing it, and is a much more […]
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When it comes to exhibitions, the ultimate goal is to grab people’s attention! You want people to see your stand above all others and, in turn, visit your stand to see you’re offering. Creating stand out can mean pushing boundaries and opting for bright lights, colours and movement! But it is equally as important to […]
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