Why do I need an exhibition literature stand?

When it comes to a successful exhibition stand, you need to be sure you have the right tools and exhibition accessories. Standard roller banners and pop-up displays are a solid investment, but it’s the exhibition literature stand that can prove to be one of the most useful pieces of arsenal within your marketing weaponry. Not only are they practical and useful, they also create an additional dynamic within your exhibition stand, adding depth through different heights and levels. They are also the perfect way to entice tentative customers by enabling them to browse your offering in a low-pressure way. We’ve pulled together our top reasons why you need an exhibition literature stand at your next event:

Promotes company branding

Exhibition literature stands can help to strike the perfect balance between promoting your company branding, providing much needed information on your products and services and sending a clear message about who you are and what you do. They can be extremely effective in building a sense of authenticity to who you are as a company, and providing a clear sense of who you are and what you offer, which can be trickier to do with roller banners and pop-up displays.

Allows for stronger messaging

By introducing leaflets and other pieces of literature, you can ensure your message is consistent throughout your exhibition stand. Many visitors might not feel comfortable approaching your team, or you may be busy with other potential customers to be able to speak to everyone who comes to your stand. Therefore, specific literature can help to do your job for you when your team is otherwise engaged. And in doing so, can help increase the likelihood of sales too!

A great opportunity for competitions and special offers

Exhibition literature stands are a great place to introduce competitions or special offers to potential customers. Rather than spending excess money on a banner with limited use, you can print a few hundred leaflets at a fraction of the cost, and it will likely provide a bigger impact too, as customers can take the leaflet away with them. Leaflets can be printed on both sides giving more scope to market your business too!

Adds more depth to your displays

Exhibition accessories are a must when it comes to creating a better display of your products, and exhibition literature stands are the perfect accessory for the job! Not only do they hold additional information for products and services, they can also act as an ice breaker to discuss and promote certain aspects of your business. There are many different options for choose from too, including desktop, free-standing, and wall-mounted.

Choose Parkes Print for your Exhibition needs

Maximise your marketing space by investing in a literature stand – they are the perfect way to display additional collateral for customers to peruse. If you’re in the market for exhibition literature stands, other exhibition accessories, or even a shell scheme exhibition stand, look no further than Parkes Print. Our experienced design team can help you prepare for your exhibition down to the finest detail, ensuring that your next exhibition stand has all it requires to make it a success, by supporting your marketing goals.  

If you would like to learn more about what we can offer, call us on 01767 603930 or fill out an enquiry form.