Preparation is everything when it comes to a successful exhibition. From planning the equipment you’ll need on the day, to agreeing staff roles, as well as considering the logistics at each venue, there are a number of reasons why it is beneficial to prepare as much in advance as possible.
At Parkes Print, we understand the need for flexible systems that can be built around your needs. Our turnkey approach means your stand is ready to go when you arrive, so you have more time to focus on the finer details.
We’ve pulled together a clear guide on what to prepare before your exhibition stand arrives.
Plan Your Equipment In Advance
By planning your equipment in advance, you can ensure your stand will feel more cohesive; with no sense of after thoughts. Some things to consider before your stand arrives could be literature, screens, lighting, and any demos or interactive elements.
Organise Staff Roles Clearly
Your stand is only as effective as the people running it, so make sure you assign clear roles before the event. Key roles to consider are who’s greeting visitors, who’s demonstrating products, and who’s capturing leads. By covering off these roles, you’re ensuring your stand not only looks good but is engaging.
Arrange Logistics and Build Times
One of the most common stress points is access to the venue. Be sure to confirm your build times, delivery slots, and any restrictions well in advance.
If you’ve partnered with a full-service provider, they can handle delivery, installation, and even dismantling. This removes a huge burden from your team and ensures everything runs smoothly.
Pack an Essentials Kit
Even with the best planning, small issues can arise. Sometimes the simplest items can make a big difference, so having a well-stocked essentials kit can save the day. Consider including; scissors and tape, extension leads and spare cables, cleaning wipes, snacks and water, and of course pens and notepads.
Test Everything Beforehand
Where possible, run through your set-up in advance. Especially if you’re using a self-build modular stand for the first time. While systems like these are designed to be simple and tool-free, a practice run is always beneficial and will boost confidence and speed on the day.
Prepare with Parkes Print
Preparation is the foundation of any exhibition success. By planning your equipment, organising your team, and ensuring logistics are covered, you’ll be ready to make the most of every visitor interaction.
Looking for a stress-free exhibition experience? Get in touch with Parkes Print & Design for a fully managed, flexible stand solution that lets you focus on what matters; engaging your audience.
Contact Parkes Print on 01767 603930, email web@parkesprintgroup.com or complete our enquiry form.