When it comes to exhibitions and trade shows, the decision to buy or hire an exhibition stand needs a lot of consideration. Both options have merit, but you need to be mindful of your business and decide which option works best for you. With this in mind, we’ve pulled together a list of advantages for buying or hiring to allow you to make an informed decision and decide which exhibition stand solution best suits you.
Advantages to buying an exhibition stand
Better for regular trade show exhibitors
If your business is likely to attend a large number of trade shows each year, buying a stand would be the most cost-effective choice as the cost of the stand is proportionate to the number of shows you are attending. The more shows you attend, the cheaper the overall cost to buy becomes, not to mention the ROI on each trade show.
Can be updated
Contrary to some beliefs, once you’ve purchased and designed an exhibition stand you aren’t strictly limited to that one design for the duration. There are a number of exhibition systems you can buy that can be altered after purchase, offering numerous configurations to suit different exhibiting spaces and allowing a change of design or graphics to keep your business and marketing message up-to-date. At Parkes Print, we have a range of modular reusable exhibition stands, ranging from the CubeLock system, FlexiCurve system, ShellFix system, FrameLock system and the and the FlexiLight system. Each system are flexible and tool-free display systems configured in a unique way to create an instant impact.
Faster to build and breakdown
The speed and efficiency of building and breaking down a bought stand is far superior to a hired custom-made stand. Most exhibition stands these days are of the pop-up variety, meaning no specialist builders are required, reducing times significantly, which is of paramount importance when faced with tight timings at build and breakdown stages.
Well suited to a range of settings
Not only are modular reusable exhibition stands flexible towards design changes, they are also flexible towards different display settings, such as shopping centres and places of business. This versatility allows you to exhibit at a range of different events and places with the same stand, allowing a greater exposure of your brand, further increasing awareness and in turn more custom.
Advantages of hiring an exhibition stand
Exhibitions without the stress
The number one advantage to hiring a stand rather than buying one is that the design, build, breakdown and disposal is all taken care off by someone else. Most reputable stand contractors offer a complete end-to-end service, meaning all you have to do is show up and exhibit. They take care of everything else. So, if there are any issues or mishaps, it’s in their hands, not yours. Leaving you to do what you do best – promote your business, product and/or service.
The ideal solution for international events
If you’re intending to attend trade shows and exhibitions internationally, hiring a custom-made exhibition stand is certainly advantageous. Logistically, it’s much easier to have stand contractors sort out the how’s and the why’s so you only need to focus on your sales pitch. Especially, if these events are only once a year, it’s better to choose to hire a stand giving you more freedom to refresh your design/layout without much thought to previous years.
More freedom to customise
Whilst many modular reusable exhibition stands have some flexibility to adapt and customise, hiring a custom-made exhibition stand gives you a greater influence to adapt your stand to create something truly distinctive and memorable to you and your company. Stand contractors have access to a wider variety of options, such as LED display walls, media booths, interactive screens, and a range of lighting. Buying these types of things would be extremely costly, but to hire them for a one-off is more affordable, and potentially economical if you’re looking to create a different statement piece every time.
Creates a professional image
Custom-made hired exhibition stands can create a far more professional look than a modular reusable exhibition stand. By creating something truly unique and memorable, you can improve your brand’s reputation, or help to highlight a brand new product. It is especially advantageous if this is your first exhibition show to create a real buzz around your business, product and/or service – making a worthwhile first impression.
Parkes Print Exhibition Stands
At the end of the day, the decision to choose between a hired stand and a bought stand will ultimately depend on; your budget, how often you will be exhibiting, what you are promoting and the image you are wanting to portray.
If you’re in the market to hire or buy an exhibition stand, or are looking for inspiration when it comes to exhibitions, look no further than Parkes Print. Let us know about your event and we’ll help you to decide which exhibition stand solution best meets your requirements. Our experienced design team can help you prepare for your exhibition down to the finest detail, ensuring that your hired or bought stand supports your marketing goals.
If you would like to learn more about our modular reusable exhibition stands or about our exhibition stand hire, call us on 01767 603930 or fill out an enquiry form.