Thankfully, in-person events such as trade shows are back in full swing after the pandemic and its after-effects. However, things have moved forward and in recent years, many exhibitors have embraced new and more tech-savvy ways of connecting with and engaging attendees.
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Direct mail is a one of the best forms of communication in marketing. It provides an intimate, personal approach, opening up a conversation between the brand and the recipient that commands attention by taking some form of action.
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Whether you’re exhibiting for the first time, or are an exhibition veteran, you will no doubt want to ensure your exhibition stand looks amazing. Exhibitions and trade shows offer invaluable opportunities to showcase your brand and connect with potential customers.
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Catalogues are a tried and tested marketing tool for many businesses. They are a great way to present products and/or services into a narrative that connects readers to your brand. Whether they are designed to inspire action or generate a particular emotion from their readers, catalogues create a tangible product that is integral to a successful marketing strategy.
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Numerous scenarios arise in life where collections of documents might be required. From presentations and business meetings to driving tests or starting a new job. Many of these situations can be overwhelming but having organised and neat documents helps support the process.
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Anyone who is a regular attendee of marketing events or exhibits at Trade Shows will tell you that every moment can be an opportunity to connect and promote. Indeed, it can sometimes feel like every tactic vies for attention which means it’s important to find the tools and channels that are most fitting for your business and message.
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Even in today’s digital era, the humble business card remains an invaluable tool for sharing vital business information with potential clients or partners. Its tangible nature offers an immediacy that digital platforms can’t replicate, ensuring that it stays in people’s minds and provides quick access to your business details without the need for extensive online searching.
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Sheet labels are arguably one of the most popular types of labels used in marketing. Used in a wide variety of applications, they are popular for printing at home as well as in the office. Available in a range of label shapes, including ovals, rectangles, squares and circles; and made from continuous pressure-sensitive laminates cut into individual sheets, sheet labels can also have different finishes, from matte and gloss variations, as well as being UV, water and oil resistant.
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The main aim of any type of advertising is to capture people’s attention. But in a world where we’re bombarded with visual stimuli, finding innovative ways to stand out is a challenge. Banners have long been used as a marketing vehicle but in more recent years, mesh banners have been gaining popularity. And for good reason.
Read moreWhen it comes to trade shows and exhibitions, the stand is only part of the campaign puzzle. At the end of the day, your goal is to increase sales. And in order to generate custom and revenue, your company’s literature needs to be displayed in a way that highlights your profile and enhances your product range effortlessly.
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