Outdoor exhibitions are a great opportunity to put your brand in front of a large audience. But unlike indoor exhibitions, your stand needs to work in a more unpredictable environment. From the weather to the ground conditions, from visibility and visitor comfort, there are several factors to consider when developing effective outdoor exhibition stand ideas.
At Parkes Print, we have a dedicated range of outdoor display solutions designed to help businesses create professional, practical and eye-catching displays for the great outdoors, whether it’s an exhibition, event or other promotional activity.
We’ve pulled together our outdoor exhibition stand essentials checklist to help guide you with your next outdoor event. Let’s take a look.
Plan for the Environment
The first essential to think about is where your stand will be used. Outdoor conditions can change quickly, so your display needs to be durable and stable while also remaining practical to transport and set up.
Consider the terrain, available space and how your display will cope with wind and rain. It is also worth having a flexible solution that can be adapted if your event location or arrangements change at the last minute.
Provide Shelter for Visitors
If you want visitors to spend time on your stand, give them somewhere comfortable to gather. Gazebos and canopies provide valuable shelter from sun and rain. They also create a clearly defined branded space.
At Parkes Print, we offer both printed gazebos and inflatable gazebo solutions. These options allow you to combine shelter and branding, as well as a practical point for conversations.
Make Your Brand Visible
While an outdoor event can provide plenty of opportunities for visibility, it can also mean your stand is competing with a much larger area. Your branding therefore needs to be easy to spot from all directions.
At Parkes, our outdoor range, which includes products such as Eyelet Banners, Wind Mesh Banners, Heron Outdoor Roller Banners, Toucan ‘A’Frames and Parrot Barriers, can help extend your visibility beyond the immediate stand area to much farther afield.
Create a Practical Visitor Experience
Good outdoor exhibition stand ideas aren’t just about attracting attention. You need to think about what happens once visitors arrive. Counters, such as our Canopy Counter, can provide a natural place to welcome people and display information. While freestanding graphics, such as our Eagle Tension Banners or Trogon Sign Posts, can help communicate key messages.
Choosing the right combination of products will allow you to create a stand that is both visually strong and functional.
Outdoor exhibiting requires a different approach to indoor. Getting the details right can therefore make all the difference. At Parkes Print, we have extensive experience in exhibition and display solutions. We offer a wide range of outdoor products as well as design expertise and support.
From individual banners and counters to complete outdoor display solutions, we at Parkes can help you develop the right approach suited to your event, brand and budget.
Planning your next outdoor event? Contact us at Parkes Print to discuss your requirements and discover outdoor exhibition stand ideas that can help your brand get noticed.
Contact Parkes Print on 01767 603930, email web@parkesprintgroup.com or complete our enquiry form.