Promotional gifts are a powerful tool for branding, lead generation, gifts, and fundraising. They offer a unique way to make your brand memorable, with 90% of recipients recalling the branding on their promotional items each time they use them. If you’re wondering why promotional products are so effective, here are some compelling reasons why:
Create a Lasting Impression
Promotional gifts help your brand leave a positive and enduring impression. Consider giving useful items like a high-quality pen or a durable duffel bag to new or loyal customers. By providing gifts that are used repeatedly, you keep your brand front and centre in one’s mind for both new and long-time customers.
Promotional Products Have Staying Power
One of the significant benefits of promotional products is their ability to be passed along, extending your brand’s reach. In fact, 55% of recipients share promotional items with others. Items like mesh ball caps or coaster sets are easily handed off, increasing your brand’s visibility among new audiences.
People Love Promotional Items
Consumers have a strong preference for promotional products over other forms of advertising, including newspapers, radio, and TV. Fun, useful, or memorable items like stress relievers or treat boxes are highly valued and appreciated, making them an effective way to advertise your brand.
People Are Willing to Purchase Promotional Items
Almost a quarter of consumers have purchased a promotional item in the past year. If you’re considering selling promotional items, think about what your audience would find useful. For example, a sports brand might offer a branded drinks bottle, while a car company might sell branded keyrings.
Promotional Products Are Useful
Functional items are among the top reasons people keep promotional products. Useful items like tech kits, USB pens, or wireless chargers are appreciated because they serve a purpose and won’t just collect dust.
Eco-Friendly Items Cast a Positive Light
Sustainability is increasingly important to consumers, with 46% saying they view advertisers more favourably if their promotional products are eco-friendly. Consider items like recycled tote bags or growable planter kits to appeal to environmentally conscious customers.
Promotional Products Span All Generations
Promotional gifts are effective across all age groups. From millennials to baby boomers, people of all ages keep and use promotional items. Tailor your gifts to suit the preferences of different age groups—whether it’s a snapback hat for older adults or wireless earbuds for college students.
People Keep Promotional Products for Years
More than half of consumers keep promotional items for at least five years, with 40% holding onto them for over a decade. By providing high-quality and useful items like personal espresso sets or stemless wine glasses, your brand can remain a part of their daily lives for years.
Why Use Promotional Products with Parkes Print?
Promotional gifts are a versatile and impactful way to increase brand awareness, make a lasting impression, and retain customers. With so many options and benefits, incorporating promotional items into your marketing strategy can drive sales and build strong customer relationships.
At Parkes Print, we specialise in making your print smarter and more memorable, ensuring exceptional impressions for your business products and services. We offer comprehensive solutions including design, visualisation, and supply of marketing print, promotional gifts, branded packaging, exhibition stands, and display systems, including Point of Sale materials.
For more information or to discuss your project, please contact us at: Phone: 01767 603930
Email: web@parkesprintgroup.com