When to comes to boosting your business, there are many different ways to go about it. From online marketing, to Tv and radio, to more traditional methods such as posters, leaflets and direct mail campaigns. However, if you can add it to your arsenal, exhibiting at a trade show can be a highly beneficial platform to boost your business, increase brand awareness and generate new custom from unlikely sources. If you need any more convincing, we’ve pulled together our top reasons why you should exhibit your business at a trade show:
Increases brand awareness
For every successful business, there is always someone who doesn’t know you exist. And if consumers are unaware of you and your company, how are they supposed to buy into your services and/or products? Trade shows are a great way to gain a wider audience and increase your brand awareness. Not just for potential customers but for potential competitors too! If you want to stand out from the crowd, you have to be in the crowd in the first place.
Increase sales and custom
Once you’ve raised your brand awareness and people know who you are, you’re more likely to generate custom. Trade shows are a great way to generate new and existing business. The types of people attending trade shows are there with a purpose and interest in those specific types of products of services. These are qualified customers who want to hear from you directly. So make sure you know what you want to achieve from the trade show and ensure you have a clear marketing strategy to generate new business.
Face-to-face marketing at its best
Face-to-face marketing is still as strong as ever! You can get a lot more from a brand with a social interaction than you can from scrolling through a website or perusing through a catalogue. And it works both ways too. By having a conversation with your target audience, you can determine what works for you as a company and what might need improving upon. First-hand feedback is crucial for any business to help develop new strategies content and future products.
Establish what works for your brand
Trade shows are a great place to test out new products and ideas as you’ll get an immediate response to whether they are successful or not. As well as establishing which products or services of yours are best-sellers and why. This instant feedback can help you to establish what works better for your company and what doesn’t. It’s a valuable marketing experience to help strengthen your business.
Exploring stand options
The first time at a trade show might seem a little daunting. The style of your stand can be the make or break of a sale, if you’re not standing out from your competitors. However, you’ve got to be in it to win it. So, by attending trade shows you can gain a better understanding of what stand designs work best for you and your business. Understand what is attracting people’s attention and engaging audiences, and evaluate what features can work for you and your stand next time – giving consideration to visuals, lighting and layout.
Parkes Print Exhibition Stands for Hire
If you’re in the market to hire an exhibition stand, or are looking for inspiration when it comes to exhibition stand hire, look no further than Parkes Print. We are an exhibition stands supplier offering a wide range of choice options, including the finer details such as hanging displays and countertop iPad stands. Let us know about your event and we’ll design an exhibition stand which meets your requirements. Our experienced design team can help you prepare for your exhibition down to the finest detail, ensuring that your hired stand supports your marketing goals.
If you would like to learn more about our exhibition stand hire or for a free stand visual, call us on 01767 603930 or fill out an enquiry form.