Since the pandemic, the undeniable impact of face-to-face interactions has never been more indisputable. In the world of marketing, which is being driven to an ever more digital landscape, the power of connecting with potential clients and partners in person cannot be underestimated.
Trade shows or exhibitions are still one hugely popular way to do this. In this instance, the type of exhibition stand to opt for should take careful consideration. Where creativity, innovation, and strategic design can converge to create an unforgettable presence at trade shows, conferences and exhibitions.
Here, we explore a variety of exhibition stands. Capable of turning a nondescript booth into a mesmerising showcase of products, services, and brand identity, the right exhibition stand can elevate your presence and amplify your message.
Shell Scheme Booths
These are the most common type of exhibition stand and are often provided by event organisers. Shell scheme booths consist of a pre-built framework with walls and often include basic amenities such as carpeting, lighting, and sometimes furniture. Exhibitors can decorate and customise these stands with their branding and display materials.
Here are some of the pros and cons of shell scheme booths:
- Budget friendly
- Quick to set up
- Consistent with other booths at an event
- They come with basic amenities
- Easy to brand – taking minimal time and effort
- Lacking in uniqueness
- Fixed size and layout – sometimes limiting
- Less creative freedom for customising
- Harder to compete for attention
- Possible hidden costs
Modular Exhibition Stands
Modular stands are versatile and can be adapted to various booth sizes and configurations. They are constructed from modular components and can be reconfigured to fit different spaces. These stands offer flexibility and can be customised to create unique designs.
Here are some of the pros and cons of modular exhibition stands:
- Plenty of versatility
- Reasonably priced customisation options
- Reusable and sustainable designs
- Quick to set up
- Easy to transport – lightweight designs
- Design constraints compared with fully custom stands
- Limited branding space
- Assembly skills required
- Initial financial outlay
- Competition – they are a popular choice so can be a challenge to stand out
- Transport and storage considerations
Custom-built exhibition stands are entirely bespoke and designed specifically for a particular event or brand. They offer the highest level of customisation and can incorporate unique features, architecture, and branding elements. They tend to be more expensive but can make a significant impact.
Here are some of the pros and cons of custom built stands:
- Possibility of unlimited creativity
- A unique presence
- Flexible design – tailor it to your own requirements
- Optimise your space
- Premium materials
- Reusable and sustainable
- Higher cost
- Time-consuming design and construction
- Logistical challenges – complex transportation and setup
- Some limited reusability
- Maintenance requirements
- Reduced flexibility for a variety of shows
Pop-up stands are portable and lightweight display solutions that are easy to set up and transport. They are often used for smaller events or as supplementary displays within a larger booth. Pop-up stands come in various shapes and sizes and can include graphics, banners, and shelving.
Here are some of the pros and cons of pop up stands:
- Highly portable designs – usually come with bags or cases
- Super quick setup
- Cost-effective for budget constraints
- Maximises space
- Easy to customise
- Less impact due to size
- Reduced durability
- Limited customisation options
- Limited storage due to size
- Size constraints
- Complex graphics application – skills required incurring extra hidden costs
Interactive Digital Stands
With advancements in technology, interactive digital stands have become increasingly popular. These stands incorporate digital screens, touchscreens, augmented reality (AR), virtual reality (VR), and other interactive elements to engage and inform attendees. They are particularly effective for showcasing products, providing demonstrations, or delivering immersive experiences.
Here are some of the pros and cons of interactive digital stands:
- They are highly engaging
- Dynamic information delivery
- Data collection possibilities
- High level of customisation
- Versatile and adaptable
- Enhanced brand image
- High cost
- Potential technical issues
- Complex set up
- Stable power requirements and logistics
- Deterrent to techno phobic attendees
- Heavy reliance on up to date content
Parkes Print and Design – Exhibition stand specialists
These are just a few examples – there are many other types and variations of exhibition stands available, each with its own advantages and suitability for different marketing and branding objectives. If you’re in the market for an exhibition stand and need advice on what would be best for your needs, contact us today – we can help!