Trade shows are a powerful way to showcase your business — but with so many stands competing for attention, presentation is everything. From bold signage to giveaways, every element matters. One often-overlooked essential? A well-placed literature stand.
At Parkes Print & Design, we know that the right literature holder doesn’t just tidy up your table — it supports your whole sales strategy. Here’s how.
Keep Your Stand Organised and Professional
A cluttered stand can put people off. Visitors need to scan your display quickly and see exactly what you offer. Scattered leaflets or stacks of brochures can easily look messy or uninviting.
Literature holders provide:
- Clear structure: Neatly display different leaflets, brochures, and flyers in one place.
- Easy access: Categorise information (e.g. product guides, pricing, case studies) for quick navigation.
- A polished, professional look: Showing you care about the details – and your brand.
An organised stand reflects an organised business.
Let Visitors Help Themselves
Not everyone wants a sales pitch right away. A well-placed literature stand allows visitors to:
- Engage at their own pace
- Take away information to read later
- Start a conversation when they’re ready
In short, it puts the customer in control — which builds trust.
Make sure your brochures and leaflets are easy to reach, clearly labelled, and topped up regularly throughout the day.
Support Your Sales Strategy
Literature holders aren’t just about neatness — they’re tactical.
Used well, they:
- Free up your team to talk with hot leads, not hand out leaflets one by one
- Act as conversation starters (“Did you see our guide to X?”)
- Provide a natural call-to-action — “Take this with you and we’ll follow up next week”
Combine them with business card slots or sign-up forms for extra impact.
Choose the Right Literature Stand for the Job
There’s no one-size-fits-all when it comes to literature holders. At Parkes, we stock a wide range of options to suit every need. Here are a few options to consider:
- Floor-standing holders: Ideal for entranceways or larger stands, giving your materials visibility and space.
- Countertop displays: Perfect for smaller stands or supplementing your main area with extra leaflets or flyers.
- Multi-pocket holders: Great for showcasing a range of materials by product, audience, or theme.
- Portable/foldable options: Easy to transport and set up – perfect for businesses on the move.
Not sure which stand suits your setup? We’re happy to advise.
Make Literature Work Harder for You
A good literature stand isn’t just a holder — it’s a tool. It helps you keep your trade show presence tidy and approachable. It makes information available to all types of visitors and it reinforces your sales conversations with printed takeaways.
Whether you’re looking to display a single brochure or a whole range of printed materials, the right stand can make a big difference.
Ready to upgrade your display? Parkes Print can help! Check out our range of high-quality literature holders and make your next event your most organised and effective yet. And if you would like to learn more, call us on 01767 603930 or fill out an enquiry form.