In the competitive world of marketing and retail, standing out is key. One of the most effective ways to capture attention and make a visual impact is by using hanging displays. These versatile marketing tools are becoming increasingly popular at trade shows, exhibitions, retail spaces, and events due to their numerous benefits. Here’s why incorporating hanging displays can elevate your branding and communication strategy.
Maximising Visibility
One of the biggest advantages of hanging displays is their high visibility. Positioned above eye level, they can be seen from across a crowded room or event space, ensuring your brand or message stands out even in a sea of competitors. At trade shows or exhibitions, where space is often limited and crowded, hanging displays can be a game-changer by grabbing attention from multiple angles and distances.
Creating a Strong Visual Presence
Hanging displays are not only functional but also contribute to the overall aesthetics of your branding. They come in various shapes, sizes, and designs, allowing you to create a striking visual element that complements your brand’s identity. Whether you choose circular, rectangular, or custom-shaped displays, you can align the design with your brand’s colours and logo, creating an eye-catching focal point that draws attendees or customers to your space.
Effective Use of Space
In busy environments like trade shows or retail settings, floor space can be a premium. By using hanging displays, you effectively free up floor space for other elements, such as product demonstrations, kiosks, or interactive areas. This is particularly important in limited spaces where every inch counts. A well-placed hanging display allows you to maximise your branding impact without cluttering your space.
Flexibility and Reusability
Hanging displays are highly flexible and reusable. Made from lightweight yet durable materials, they are easy to transport, assemble, and dismantle, making them ideal for brands that participate in multiple events throughout the year. They can be updated with new graphics or messages, ensuring your display remains fresh and relevant. This long-term reusability makes hanging displays a cost-effective solution for ongoing marketing efforts.
Creating Brand Association
Strategically placed hanging displays help build brand association by making your company logo, slogan, or message more memorable. The repetition of seeing your brand prominently displayed reinforces your presence in the minds of attendees, helping to increase recall and recognition long after the event ends.
Choose your hanging displays with Parkes Print
Hanging displays offer multiple benefits, from maximising visibility and space to creating a strong brand presence. Whether you’re attending a trade show, setting up a retail space, or hosting an event, hanging displays can significantly enhance your brand’s impact and leave a lasting impression.
At Parkes Print we can help maximise your exhibition stand and stand out from the crowd. We understand that any stand at a trade show or exhibition which includes a hanging display will be a prime focus and you can be sure that it will attract attention from afar, giving the best exposure to your brand possible.
Printed with your design and branding, you can customise your hanging display with whatever message you choose. Made from high quality, durable materials, with vibrant printed graphics, these hanging displays will illuminate your exhibition space and can be delivered directly to the exhibition rigging team for extra convenience.
If you would like to learn more about our hanging displays, call us on 01767 603930 or fill out an enquiry form.