Whilst the modern digital marketing opportunities and advertising methods available to business today are widely and effectively used, there is still a place for some of the more ‘traditional’ and established marketing vehicles – an often under-utilised, but very effective, marketing tool is the printed booklet or brochure. Cost-effective booklet printing, allied with a clever brochure design, can be a valuable marketing vehicle with a wide range of different applications that could benefit your business. Here are some aspects and advantages of brochure and booklet printing for your consideration:
Easy Distribution
Having spent the money on designing and printing your booklets, to get the benefit of your efforts you need people to view your brochures – and one of the biggest advantages of printed booklets and brochures is that they are easy to distribute! Strategic placement of your booklets in appropriate different locations is an effective distribution method – identifying locations where your target audience frequents such as around kiosks, notice boards in supermarkets, post offices and such, public building reception areas, libraries, and perhaps waiting rooms. Your printed brochures can be sent through the post to businesses and targeted individuals alike, or when attending a business fair or convention, then simply displaying them on your stand makes them easy to hand out to any passing footfall, or for people to simply pick up for themselves. Consider also partnering with delivery businesses and include your brochures in the delivery of the goods that have been ordered – supermarket and fast-food delivery services can play an effective role in distributing your company brochures and booklets.
Cost Effective
One of the big advantages of booklet and brochure printing is the relatively low-cost of design and production, especially for bulk orders. Print and graphic design companies will work with you on your booklet design, then print your finished article in the volumes you need. Booklets can be custom-designed to your specific requirements, and you can control the number of pages, the materials used – paper-type, colour and finish – which means you also control the budget! Like many print items, the more you order the cheaper they become by the copy, so they can be an affordable and cost-effective marketing tool, so the cost of booklet printing does not need to be restrictive!
Effective Marketing Tools
Printed booklets and brochures can be effective marketing tools in many ways:
- Build Trust and Reinforce Brand – Your brochure can include company details such as company history, mission statement, company colours and logo that identify your business, so when potential customers see your booklets, your brand name and identity presents them with a professional image and builds familiarity, recognition and therefore, trust, in that brand reinforcing your corporate identity every time people see it!
- Generates Interest – The main function of your printed brochure is to deliver information about your company’s products and services – these booklets can deliver that information effectively and generate more interest in your business. The booklets can act as regular reminders of your company and its products/services every time they are referenced.
- Personalises Your Business – Somebody reading your brochure is effectively having a one-to-one communication with your company – they can consult the booklet in their own time and consider its content – the printed material adds a personal touch and can even create an emotional connection with your brand!
- Call To Action – Your printed booklets can contain a ‘call to action’ to prompt the reader to further explore your business either through your corporate website or any social media platforms on which your business operates.
Your printed brochure can inform, entertain, and create interest in your company and its products and services, and encourage business from those whom receive and read the booklets.
Physical Presence
In today’s business world digital marketing plays a large and important role for companies in every business marketplace – but, as effective as this form of advertising is, it lacks that ‘personal’ touch! A quality printed booklet or brochure offers a tangible, tactile, physical alternative that an individual can receive, keep and repeatedly refer to in the future. There’s nothing quite like the tactile satisfaction of handling the glossy pages, with high-definition photographs and images that give the product that touch of class!
Printed Booklet Applications
As well as product catalogues, printed brochures are ideal vehicles as:
- Theatre Programmes – People love going to the theatre and concerts and, for many, a printed programme is the ideal souvenir of the event and their special night out! A printed programme can not only provide information about the event and the characters and participants it can also allow a person to look back on the occasion.
- Branded Magazines – These printed booklets are hugely collectable and therefore a great marketing vehicle. Shoppers will happily pick up these free magazines in their favourite retail outlets. Magazines that offer both reading content and promotional offers will be referred to repeatedly.
- Staff Handbook – Many corporate organisations provide their employees with staff handbooks containing employment rules and regulations, along with staff procedures and working terms and conditions as well as company values and ethos.
Remember, your booklet will only have a positive effect on your business if you can get people to read it – so an attractive and professional cover is important, along with identified targeted distribution.