There are many reasons why a rebrand might be necessary. From launching a new product, to a much-needed refresh, rebranding is a powerful way to reinvigorate your presence, particularly at exhibitions.
When it comes to trade shows and events, a rebrand is about so much more than a new logo or colour palette. It’s about consistency, clarity and confidence.
At Parkes Print, we believe the best way to do this at an exhibition is through your graphics. They create a powerful impact and are often the first thing people see.
Anything from headers, banners, digital displays and pop-up systems can have a significant impact on how your brand is perceived, so it is important to ensure these are updated effectively.
Mixed Branding Creates Confusion and Reduces Trust
When rebranding, you must ensure all marketing elements follow suit. Your logos, fonts and colours need to be consistent throughout your branding, and particularly within your exhibition stand. This is not a time to save on costs and keep the old branding as mismatched branding can create serious confusion and send mixed messages to your audience. And this lack of clarity and cohesion for who you are as a brand can seriously reduce understanding and trust between you and your potential clients.
At Parkes Print, we understand your exhibition graphics must be consistent and recognisable with your rebrand to create a strong first impression. Exhibitions are where your audience engages with you face-to-face, and where you have only a few seconds to make a positive impression, so make sure that impression is clear and coherent.
Now Is the Perfect Time to Review Your Marketing Messages
A rebrand presents the perfect opportunity to take stock of all your physical marketing assets. While you’re updating your graphics, you should also give careful consideration to what you’re trying to communicate. Make sure your copy and visuals align and reflect your updated positioning. By auditing your messaging at the same as updating your exhibition graphics you can ensure your presence at every event is strong, cohesive and memorable.
A good thing to consider during a rebrand is to catalogue your current assets. Consider what needs updating immediately, and what can wait for the next event cycle. Work with a trusted print partner – like Parkes Print – who can guide you through the process.
We can suggest the right materials and finishes for your graphics, and deliver fitted, high-quality graphics that bring your rebrand to life.
Cost-Effective Impact: Graphics Over Hardware
A rebrand doesn’t have to mean a brand-new stand! Most stands allow you to refresh the graphics whilst keeping the tried and tested hardware. You can therefore replace graphics and still keep your pop-ups, tension fabric frames or modular stands. This allows you to achieve maximum visual impact while sticking to an agreeable budget,
Not only are you saving on costs, the reduction in waste is better for the environment and ensures you’re sticking with quality equipment you’re already familiar with. It’s a win, win!
Update your Exhibition Graphics with Parkes Print
In the competitive world of exhibitions, impactful graphics can transform your stand and reinforce your brand message. At Parkes Print, we understand that marketing professionals are constantly competing for attention, and first impressions count. That’s why we produce high-quality, precision-finished exhibition graphics designed to create an immediate and lasting impact.
Whether you’re refreshing your branding or replacing existing graphics, our experienced team will guide you from concept to installation, ensuring your visuals work just as hard as your team on the stand.
To discuss your next exhibition project, call 01767 603930, email web@parkesprintgroup.com or complete our enquiry form.