Trade shows are brilliant opportunities to showcase your business, meet new customers, and connect with industry insiders. But if you’re working with a modest budget, the thought of flashy exhibition stands, high-tech displays, and premium real estate can be daunting.
The good news? You don’t need deep pockets to make a big impression.
With the right approach — and the right display products — you can create a professional, eye-catching stand that grabs attention and tells your brand story clearly.
Here’s how to make a lasting impact at your next trade show without breaking the bank.
Go Portable, Stay Professional
If you want to keep costs down but still look the part, portable display stands are your best friend. Lightweight, reusable and easy to set up, they’re perfect for first-time exhibitors, small businesses or anyone short on time and manpower.
Popular options include:
- Roller Banners: Affordable, easy to transport, and great for getting your branding front and centre. Roller banners are available in a range of options and are ideal for tight spaces or as part of a modular set-up.
- Pop-Up Display Walls: These fold out to form a full backdrop in minutes, creating a striking visual presence without the hassle or cost of a custom build.
- Tension Fabric Stands: Sleek and modern, with printed stretch fabric over a lightweight frame. Great for creating a polished, high end look on a tight budget.
Keep Your Design Bold and Focused
When space and budget are limited, clarity becomes your superpower. Use bold colours, sharp imagery, and minimal text to make your stand visually striking.
- Focus on one clear message — what do you want people to remember about your business?
- Include a strong call to action — whether it’s visiting your website, scanning a QR code, or booking a follow-up meeting.
- Don’t clutter your stand with too many elements. A single roller banner and a branded counter can say just as much (if not more) than a larger, more expensive set-up.
Maximise Your Space
Even a small trade show spot can feel big if used cleverly. Portable displays are ideal for tight corners and 1m² plots. Think vertical — use banner stands to bring height and visibility.
If your stand is open-sided, positioning a curved pop-up display or two angled banners can create a sense of structure and focus.
Make Your Materials Work Harder
Think beyond your stand — printed materials can do a lot of heavy lifting when it comes to sharing your message.
- Bring flyers or brochures that match your branding and clearly outline your services or offers.
- Use business cards with QR codes linking to your website or booking page.
- Consider a simple giveaway or competition to draw people in without high costs — even something as small as branded pens or a prize draw can boost engagement.
Be Personable and Present
Finally, the biggest impact often comes from you. While flashy graphics help, it’s your presence, knowledge, and enthusiasm that leave a lasting impression.
- Stand out by being approachable and ready to chat.
- Ask questions, offer help, and follow up with leads promptly.
- Remember: at most trade shows, a warm smile and genuine conversation can beat even the most expensive stand.
Make an Impact with Parkes Print
Making an impact at a trade show isn’t about having the biggest budget — it’s about being smart, strategic, and authentic. With portable display options from trusted suppliers, you can show up in style, stay within budget, and make your mark.
Whether it’s your first event or your fiftieth, a simple, well-branded stand can open doors to new opportunities — without costing the earth.
We at Parkes Print can help! If you would like to learn more about your exhibition options to suit various layouts and price points, including portable stands and displays, call us on 01767 603930 or fill out an enquiry form.