At exhibitions and trade shows, it’s often the little details that help you stand out from the crowd. One of the most overlooked? Your exhibition counter. More than just somewhere to stack brochures, the right counter can become the centrepiece of your stand—helping you spark meaningful conversations and capture valuable leads.
Here’s how to make it work:
Counters Start Conversations
Think of your counter as your welcome desk. It’s often the first place visitors stop when approaching your stand, so it should feel approachable, professional and on-brand. Rather than letting it become just a surface for leaflets or to store print, staff your counter with a friendly team member ready to greet visitors, answer quick questions or introduce your key products and services. A well-designed, well-positioned counter sends the message: “Come and talk to us.”
Add Lead Capture Tools
The counter is the perfect place to incorporate lead capture tools like tablets, touchscreens or simple printed entry forms. You can use tablets to collect contact details for follow-ups, newsletter sign-ups, or to run quick surveys. You could also offer an incentive—such as entry into a prize draw or access to exclusive content—to encourage visitors to engage. By turning your counter into an interactive touchpoint, you’ll gather more leads and keep visitors engaged longer.
Create a Flow Around the Stand
While counters attract people, they can also block your space if not placed thoughtfully. Plan your stand layout to encourage a natural flow and prevent any bottlenecks:
- Place the counter slightly off-centre or at an angle so it draws people in without blocking your key displays.
- Avoid placing counters directly in narrow walkways where groups of visitors might gather and stop traffic.
- If you have a larger stand, consider using more than one smaller counter to spread activity and avoid congestion.
Good flow keeps visitors moving comfortably around your space—and gives your team more opportunities to start conversations.
Make the Counter Part of Your Story
Finally, ensure your counter isn’t just functional, but part of your brand story. Use high-quality graphics, messaging, and finishes that align with your wider stand design. Think about what visitors see from afar and what catches their eye up close.
Ready to Make Your Counter Work Harder? At Parkes Print, we design and produce exhibition counters that do more than look good—they help you start conversations; capture leads and make your stand a success.
Get in touch to see how we can help turn your next event counter into a powerful engagement tool.