Exhibition stands are built to last. So, when your exhibition stand looks tired and feels dated, after many years faithful service, the answer is not to replace, but to refresh. A simple and straightforward update can revive a tired exhibition stand, without the expense of building something brand-new and scrapping a perfectly good structure.
By updating key elements, such as graphics, layout, lighting and accessories, you can safely breathe new life into your brand and maximise your marketing budget.
Here’s how:
Replace the graphics
One of the easiest and most cost-effective changes you can make is to update the graphics. Bold, fresh visuals can dramatically change the look and feel of your stand. Whether you’re wanting to update your brand identity, create a whole new look or review your core messaging, you can do this quicky and effectively, without starting from scratch.
At Parkes Print & Design, we specialise in high-quality graphic production as part of our exhibition stand solutions. You can therefore achieve a striking new look that instantly feels modern and engaging, without the huge outlay.
Refresh the layout
Reworking the layout of your stand gives a fresh feel. It also allows you to respond to previous events insights and consider what worked and what didn’t. With modular exhibition stand designs, you can re-work the layout with ease, allowing your graphics and product offering to evolve with you. Elements such as counters, shelving, or illuminated display areas, can be adapted to suit different spaces or highlight new products.
Tool-free systems like provide the flexibility to alter the shape and flow of your stand, ensuring you make the most of your investment. So, rather than replace what you have, consider reconfiguring it instead.
Upgrade your lighting
Lighting can make or break your exhibition stand. It doesn’t matter how good your graphics or products are if they can’t be seen or highlighted effectively. The right lighting can draw visitors in, create an atmosphere, highlight key products and ensure your brand visuals stand out within a crowd.
Add new accessories
Accessories like interactive screens, demo counters, multimedia zones or branded meeting areas can revitalise your space. And the best bit, these additions don’t require a full rebuild! You can add functional appeal and engagement value by seamlessly integrating them into your structure, giving your refreshed stand a professional and cohesive look.
Revive your stand with Parkes Print
Reviving an existing exhibition stand means you don’t have to start from scratch. By replacing graphics, reworking layouts, upgrading lighting and introducing a few well-chosen accessories, you can achieve a stand that feels completely new at a fraction of the cost.
Parkes Print & Design’s long-trusted, turnkey approach means you benefit from expert guidance at every stage – our team will guide you from initial creative ideas right through to delivery, helping you make the most of what you already have. The result is a stand that feels genuinely refreshed, represents your brand, and allows you to get far more investment out of your existing stand.
Get in touch: call 01767 603930, email web@parkesprintgroup.com, or fill in our contact form.