Exhibitions are one of the best opportunities to put your brand in front of new eyes. But before you think about brochures, giveaways or demos, you need to choose the right exhibition stand. The stand type you pick affects everything: how your space looks, how people move through it, and how effectively you communicate your message.
Below are the most common types of exhibition stand, along with some guidance on how to choose based on budget, location and purpose.
Modular exhibition stands
Modular stands are built from interchangeable components that can be rearranged to suit different spaces. They strike a great balance between cost-effectiveness and visual impact. Modular stands grow with you. Start small, and expand as your needs evolve.
Best for:
- Businesses attending multiple events
- Brands wanting flexibility
- Medium budgets looking for a polished look
Pop-up exhibition stands
Pop-up stands are the quickest and easiest to assemble. They’re lightweight, portable and ideal for smaller spaces. Pop-ups work well when you’re exhibiting often and need a reliable backdrop without heavy logistics.
Best for:
- Tight budgets
- Small teams who need simple setup
- Businesses wanting something professional but fuss-free
Custom built stands
If you want to stand out from the crowd, a custom-built stand gives you the most freedom. Everything can be tailored, from the layout to the materials, lighting and features. Custom stands take longer to design and build, but they make a lasting impression.
Best for:
- Large budgets
- Brands seeking bold, immersive experiences
- High-profile events or product launches
Shell scheme stands
A shell scheme is usually the default option provided by exhibition organisers: three walls, lighting and a floor. You can then customise it with graphics, banners and furniture. Shell schemes are affordable and predictable, making them ideal for first-timers.
Best for:
- New exhibitors
- Businesses testing events before investing more
- Locations where the event organiser sets strict layouts
Portable exhibition stands
Portable stands include banner stands, counters and lightweight backdrops – everything designed to travel easily. They’re cost-effective and perfect for brands that need to be agile.
Best for:
- Smaller events, conferences and pop-ups
- Tight budgets
- Teams moving between several locations in one day
How to choose the right stand with Parkes Print
Choosing the right exhibition stand helps you attract attention, communicate clearly and make the most of your investment. At Parkes Print & Design, we can help you pick the ideal solution for your event calendar and brand goals.
Pop-up, Portable and Shell Scheme Stands are ideal for lower budgets; while Modular stands work better for mid-range budgets; and Custom-built designs are better placed for those looking for higher budget options.
Tight spaces call for portable or pop-up options. Whilst larger, open stands benefit more from modular or custom builds.
Finally, consider the purpose of your stand. Launching a new product? Consider a custom build. Attending multiple events? Choose modular. Need quick and simple setup? Portable or pop-up is best.
Whatever your budget, location or purpose, we can help choose the right exhibition stand for you. Call us on 01767 603930 or fill out our enquiry form and we’ll be happy to help.