When you’re planning an exhibition stand, every detail counts—and your choice of exhibition counter can make a surprising difference to how visitors experience your space. The right counter doesn’t just look good; it supports your team, your brand, and your goals at the event.
Here’s what to consider to make the best choice for your next show.
Start with Your Stand Size
Before choosing a counter, look at your overall stand layout. Is your space compact, or do you have room to add larger focal points? For smaller stands, a sleek, curved counter or a portable pop-up counter keeps things open and welcoming without overwhelming the floor plan.
Larger stands can include bigger counters, double counters or even U-shaped reception areas that help structure the space and create natural meeting points.
Consider the Purpose of the Counter
What do you need your counter to do?
- Will it be mainly a welcome desk, where staff greet visitors and hand out leaflets?
- Do you need storage space underneath for brochures or giveaways?
- Will it act as a demo area, supporting laptops, tablets or product displays?
- Do you plan to serve refreshments or use it as an informal meeting point?
Thinking about function first helps you narrow down options and find a design that truly works.
You Need a Style That Matches
Your exhibition counter should look like it belongs on your stand. Match your counter to your brand colours, logo and wider stand design so it feels cohesive rather than an add-on.
Parkes Print offers a wide range of counter styles—from clean, minimalist designs to counters with integrated graphics and LED lighting, so you can choose something that complements your brand identity and draws attention for the right reasons.
Do You Need It to Be Reusable?
If you attend several exhibitions or trade shows each year, it often makes sense to invest in a counter you can reuse. Durable materials, modular designs and interchangeable graphic panels mean you can refresh the look for each event without buying a completely new counter.
Reusable counters can save money over time and reduce waste—good for your budget and the environment.
Could It Be Hired?
If your exhibition calendar is lighter—or you need something different for a one-off event—hiring a counter can be a practical option. Hiring gives you flexibility to choose different shapes or styles for each event, try something new, and avoid storage costs between shows. At Parkes Print, we can help you decide whether hiring or buying is the best fit for your plans.