In these days of digital and online marketing, the more ‘traditional’ printed catalogue still plays an influential and effective role in corporate marketing and advertising. Printed catalogues allow businesses to present their products in an attractive manner and the physical, tactile nature of a quality-printed catalogue helps engage with customers and create a loyal fan base. A printed catalogue can be viewed at leisure and frequently revisited – here are some benefits and aspects of printed catalogues that can be used to attract attention to your business:
Product Catalogues
Product catalogues are marketing vehicles that list and describe key products or services that your business is offering. The catalogue can include all aspects of the products from quality images, product features, dimensions, sizes, options and variations, availability, prices, and even customer and industry reviews.
Information
Printed catalogues are one of the most efficient methods of informing customers – and employees – of the features and benefits of a company’s products. As well as acting as attractive marketing items, catalogues can include detailed product descriptions that highlight the item and help readers to understand the important aspects and nuances of each product available.
Presentations
Many businesses include conferences, conventions, exhibitions, business fairs and networking events as major aspects of their overall marketing strategy – and printed catalogues are one of the most effective advertising tools at these events! When presenting or demonstrating a product, distributing catalogues showcasing that product helps reinforce the information you are presenting – and for those who cannot watch the demonstration, or speak to one of your company’s representatives at the event, they can take away the catalogue to study the product at their leisure – and repeatedly! Glossy, high-end catalogues are great items to distribute from your display stand at any of these events and can pique interest in your business and products.
Enhanced Brand Reinforcement
Every business strives to get their name and brand into the minds of customers – and catalogues can help with that brand reinforcement! Whether your business is already well-known and familiar to your customer, or a fledgling business just getting established, printed catalogues are ideal items for highlighting your business and explaining to a potential customer what your brand is about, what it represents and the products and services it offers! They will be a regular reminder of your company name, logo, colours and brand image – every time your catalogue is picked-up and opened, the reader will become more familiar with your brand and its products.
Easy Distribution
In any marketing or advertising campaign, ease of distribution is always a factor – catalogues are extremely easy to distribute – they are portable and can be manually distributed, included in mail shot campaigns, or simply left in relevant or appropriate locations for potential customers to pick-up whilst going about other business. Consider also, that once a person is in possession of your catalogue there is a likelihood that they will share items of interest that appeal to them with others, so printed catalogues initiate word-of-mouth marketing – which, along with repeat business, is widely accepted as the most effective form of marketing!
Improved Conversion Rates
Quality printed catalogues can draw customers to your business. They make your products easier to examine therefore making shopping easier, which encourages more sales and boosting your bottom-line profits.
Customer Engagement
Your printed catalogue can be a form of visual storybook – comprehensive and informative product descriptions, attractive, vivid images and positive customer reviews can paint captivating pictures of your products and involve potential customers in the buying process.
Industry-Wide Appeal
Catalogues are appropriate and effective marketing tools in every business arena from high-street retail to high-end professional service companies – a well-designed catalogue printed on quality materials can present a smart and professional image of your business to both customers and other businesses. Catalogues are a great way to communicate your products and services to both collaborators and competition within your business arena.
Customer Interaction
A printed catalogue is a physical object – an advantage over any digital product – and physical objects are far more likely to be retained and repeatedly used! A physical object will remain in the mind more intensely than an online catalogue – an attractive design and presentation printed on quality paper and professionally finished and bound, creates a tactile and pleasing object and experience for a customer, delivering a positive impact.
Catalogue printing continues to play an important and prominent role in many businesses’ marketing armoury – a well-designed catalogue printed on quality materials will always help improve a corporate brand image and impress both existing and potential customers.