Digital media has changed just about every aspect of communication in everyday life, especially in business. Whilst digital business cards are becoming more and more commonplace, there is still a prominent place for the humble printed business card.
There is no real substitute for meeting somebody face-to-face and having a conversation, and very often your business card can be the start of a conversion that leads to new clients.
There are many ways in which business cards can enhance your business:
First Impressions
The first physical item that a potential client or customer will get from you is your business card, which is why it is important to consider their quality.
You still only get one chance to make a first impression. Your business card will likely be viewed as a reflection of your business and yourself, so ensure that you use quality materials for your business card printing.
If your business stationery looks professional and ‘high-end’, people will associate to the same quality with your products or services.
Professional Business Cards
Your business card design should always include the following:
- Your name and job title – Important information so ensure these details are prominently displayed in a size and font that is easy to read
- Company name and logo – Again, make these details stand out and include any corporate branding or logo your business uses.
- Contact information – Your card should display all your relevant business contact details – mobile and office phone numbers, website address, email address, and details of all social media platforms on which your business has a presence.
- Digital Presence – As a ‘nod’ to the digital influence, including a QR code linking to your digital profile can be an effective tool.
- Simplicity – Be aware of ‘content overload’ – ensure your card design looks smart and professional – make use of ‘white space’ on your card as too much content can make the card look ‘crowded’ and make it difficult to read.
Personal and Tangible
A printed business card has a tangible presence that offers more than the formal business contact information it displays. It can start conversations and can be the first step to a lasting business connection.
At every business event, there is an opportunity to mention your business and brand, and the best way to introduce your company is through a business card.
Business cards can create networking opportunities by ‘streamlining’ contact exchanges, allowing you to concentrate on meaningful conversation. You can simply hand over a card rather than asking the person to take your name and contact details electronically on their phone which can fiddly and unprofessional.
Initiates Conversation
Business cards are an effective form of direct marketing. Your business card displays your corporate brand, company name and logo, as well your personal contact details and will act as physical reminder of your conversation with the recipient.
Carrying a card case or just having some cards in your purse or wallet, is always a good thing to ensure that you don’t miss any possible opportunity to market your business.
f you would like to learn more about business card printing or creating all your business stationery, call us on 01767 603930 or fill out an enquiry form.