Trade shows, exhibitions and events are key moments for businesses to stand out from the crowd. But what happens when your graphics look tired, damaged or outdated? To replace whole display systems can be costly, so why not consider ordering replacement exhibition graphics instead that refresh your stand and help you look polished and professional, at a fraction of the cost.
To make the process simple and stress-free, here’s a step-by-step guide tailored to what clients often need when ordering from a specialist printer like Parkes Print & Design.
Identify the Type of Display
Before placing an order, you need to understand what kind of stand or display you have. Each display type is different and requires a different graphic type. It is therefore important to identify what you require at the initial stage of the replacement process to avoid any costly mistakes. Typical exhibition graphics could be for:
- Pop-up stands
- Tension fabric displays
- Roller banners
- Shell scheme infill panels
- Backlit frames
- Table covers and flags
If you’re unsure what type of graphic you require, a photo and a quick description sent to your supplier can help make identification easier. We at Parkes Print are always on hand to help with any queries.
Measure Graphic Sizes Accurately
When it comes to measuring graphic sizes, even a few millimetres difference can result in a poor fit or graphics that don’t align. Accuracy is critical, so make sure you take these steps to help measure correctly:
- Remove old graphics and lay them flat
- Use a reliable tape measure
- Measure width and height in millimetres
- Double-check corners and overlaps
Some graphics may be harder to measure. If this is the case, ask your print partner for help. At Parkes Print, we can advise on templates or measurement guides to ensure a perfect result.
Prepare Artwork Correctly
Once you know the size and have type of graphic figured out, you need to prepare your artwork for print. Whether it’s a new design or an updated graphic, your printer will require the artwork to be provided with certain specifications. You must therefore ensure your artwork is prepared in line with the following:
- Correct dimensions, with bleed where needed
- High-resolution images (300 dpi recommended)
- CMYK colour mode for print accuracy
- Fonts embedded or outlined
If you are unable to provide print-ready artwork or need help, many print partners, including Parkes Print, can assist with design or pre-press checks to ensure everything is prepared correctly for production.
Check Lead Times and Delivery
Knowing when you need your graphics is important to agree from the beginning. Exhibitions have strict build-up schedules, and a reliable partner will clearly communicate timelines with you to make sure your graphics arrive on time and ready for installation. You must therefore make sure you:
- Confirm production lead times with your supplier
- Factor in delivery or courier timing
- Allow time for any proof approvals
Order Replacement Exhibition Graphics with Parkes Print
Replacement exhibition graphics are a cost-effective way to keep your brand presence fresh and professional, without investing in completely new hardware. Working with an experienced print provider, such as Parkes Print, you can save time, avoid errors and ensure your graphics reflect your brand at its best.
With the right preparation, ordering replacement graphics is a smooth, straightforward process that helps you stand out at every event.
And if you need help knowing your display types, offering accurate measurements, providing correct artwork and clear timing, look no further than Parkes Print. Call 01767 603930, email web@parkesprintgroup.com or complete our enquiry form.