When it comes to exhibitions, everyone is striving to stand out from the crowd. It’s the perfect place to make your mark as a brand; it’s where you get to show off your products and/or services, and where you can start initial conversations with prospective clients.
First impressions count, and the best way to create something enticing engaging and true to your brand, is to choose the right custom exhibition stand partner. But how do you know what to look for?
We’ve pulled together our top 5 tips to help!
Check Their Experience
Exhibition stand design and build is very specialist, and requires managing a lot of different aspects. You therefore want to look for a partner that can deliver a complete end-to-end service, from design and production through to delivery and installation. Especially if you’re not so hot on the requirements, you want to make sure the partner you are working with knows what they’re doing so you can stay focused on your own strengths, your brand.
An experienced team can bring invaluable insights when it comes to exhibiting. They know the common pitfalls and what to avoid when it comes to layouts, flow and sightlines, and they will have a better understanding of any venue restrictions too. It is that proven industry experience that helps to remove unnecessary stress for you and ensures nothing is left to chance.
Parkes Print are a long-trusted partner providing turnkey exhibition stand solutions, providing rigorously proven modular solutions for every customer’s project, campaign or event.
Make Sure They Understand Your Goals
You know what you want to exhibit and what matters for your brand, and the right partner needs to know that too. The right partner will take the time to understand your objectives; who you’re trying to reach, and what you’re promoting in order to achieve the right level of success from your stand.
At Parkes Print, we listen to your ideas, challenge them where needed, and turn them into practical design solutions to help drive engagement and increase sales.
Watch Out for Hidden Costs
When it comes to costs, clear and honest pricing matters. Whilst some suppliers offer attractive starting prices, they tend to add on extra charges for installation, lighting, graphics and sometimes even project management. A trustworthy partner, however, will be upfront about costs from the outset, so you can budget with confidence.
At Parkes Print, we provide all costs upfront, with our turnkey exhibition service; including design, production and delivery, so you can avoid any unwelcome costly surprises and keep your project firmly on track.
Look for Strong Project Management
If you want your exhibition build to go off without a hitch, you need to rely on strong project management. Good project managers keep everything ticking along; front coordinating with venues, to ensuring key milestones are met, all to ensure your stand is ready and waiting for you when you arrive.
At Parkes Print, we’ve supported our marketing partners for decades, offering bespoke exhibition solutions with a single point of contact throughout. Our streamlined approach helps to simplify even the most complex projects and helps reduce wasted time or money.
Check Case Studies and Testimonials
When it comes to choosing the right partner, case studies show how a partner handles real-world challenges, such as awkward spaces or complex product integration. They a great way to give you a sense of creativity, problem-solving and delivery.
At Parkes Print, our varied portfolio includes bespoke and modular exhibition stands across a wide range of sectors. We also have years of experience integrating difficult-to-exhibit products in a way that feels natural, elegant and accessible.
Choose Parkes Print as Your Exhibition Partner
Choosing the right partner means finding a team that offers technical expertise with real strategic understanding. With strong project management and a turnkey approach to help avoid hidden costs, you can ensure you find a partner that produces stand solutions that not only look good, but deliver results!
At Parkes Print, we can help make your exhibition stand smarter and memorable, by creating impressions that truly showcase your products or services. Ready to make your stand perform as well as it looks? Get in touch and let’s bring your vision to life.
Call 01767 603930, email web@parkesprintgroup.com or fill in our enquiry form.