Exhibitions have a habit of creeping up quickly, and most businesses change a lot between events. You might be gearing up for a product launch, tweaking your branding, or simply trying to make sure you look your best on the day. Whatever the reason, your graphics do a lot of the heavy lifting when it comes to first impressions.
What many people don’t realise is that you often don’t need to start from scratch. In most cases, the stand you already own is perfectly fine – it’s the graphics that need a refresh. At Parkes Print, we’ve spent years helping companies keep their displays looking sharp without unnecessary cost, and updating the panels is one of the easiest and most effective ways to do it.
Give Your Stand a New Lease of Life — Without Replacing the Whole Thing
Most modern exhibition systems are built to last. The hardware is sturdy and usually has many more events left in it. The part that tends to date quickly is the artwork. Swapping out the panels instantly updates your look, keeps your messaging relevant, and does it all at a fraction of the cost of buying a new stand.
Maybe your branding has shifted. Maybe your messaging just feels a little tired. Or maybe you’ve used the same design for the last few shows and want something that feels fresh again. New graphics let you move forward while keeping the framework you already trust.
Ideal for Rebrands and Changing Campaigns
If you’ve recently gone through a rebrand, your exhibition stand is one of the first places where consistency really matters. Updated graphics help everything line up — from your website to your print materials to what people see when they walk past your stand.
And if your marketing changes throughout the year or you talk to different audiences depending on the event, replacement exhibition graphics or panels make life much easier. You can swap in exactly what you need for each show, so your stand always feels relevant and well-targeted.
A Smarter, More Sustainable Option
Replacing the panels instead of the whole stand means you’re getting far more value out of something you already own. It also cuts down on waste, which is a bonus for anyone trying to work more sustainably.
If you’re starting to wonder whether your graphics are due an update, the Parkes Print team is always happy to help. We can walk you through the best material choices, finishes and design approaches so your new panels work hard for you at every event.
Call us on 01767 603930 or fill out our enquiry form — we’ll point you in the right direction.