Many businesses regularly attend exhibitions, conferences, trade fairs, and other corporate events, as part of their overall marketing and advertising strategies.
It is important that your presence at events stands out, which is why you should consider in investing in a custom designed exhibition stand. A well designed bespoke exhibition stand is important to most effectively portray and represent your corporate brand identity.
Your custom exhibition stand will create a fantastic first impression that will draw visitors to your display allowing you to further engage with what may be a new customer.
Here are some aspects of custom design exhibition stands for you to consider:
Full design flexibility
The design flexibility from having your exhibition stand customised is the strongest advantage. Colour schemes, vivid imagery, and quality materials can be used to create an overall layout and content solely with your brand in mind. Your company visual identity, ethos and message can be aligned to provide a cohesion throughout the exhibition stand. A design and display that will resonate with your target audience and reinforce your brand image and identity in their minds.
Creative freedom
Unlike standard, generic designs which can often offer only limited design options, custom designed stands can be as creative, innovative, and bold as you wan. A custom designed stand provides a blank canvas for creativity that will attract attention at any event, making your stand visually captivating and memorable.
Boost brand visibility
A custom exhibition stand will be designed to get noticed at an event. Elements such as towering displays, bold signage, and innovative design features will ensure that your brand competes. This presence and visibility promotes brand identity and brand recall, and can be the difference between a prospective client/customer just walking by.
Make the best use of space
A custom designed exhibition stand will make best use all available space. Every part of the stand design can be strategically placed to enhance the customer/visitor experience. Designers will focus on creating a natural flow for visitors to the stand to help them to view the stand content.
Parkes Pint and Design – Superior Exhibition Stand Expertise
At Parkes, we’re finding that increasingly, flexibility is key for our clients. Whether you are a small startup or a large corporation, the advantages of a custom exhibition stand can provide a significant boost to your exhibition strategy and overall brand presence. Get in touch to work with us.