Printed presentation folders are items of business stationery, often personalised or customised with corporate branding, that are practical items to store other documents and printed materials. They present an ideal opportunity to showcase your brand and present a professional image of your business. Presentation folders can be printed in a variety of sizes and styles and can be individually branded or customised. Here is some information on the features, uses, and benefits of printed presentation folders:
Where To Use Presentation Folders
- Presentations – Presentation folders are great for presenting company information and marketing materials in a professional manner at a corporate event, conference, or exhibition. They are ideal for storing documents and other materials and make great ‘welcome’ packs at any event.
- Corporate Events and Beyond – Presentation folders make great handouts, not only at organised corporate events, but for everyday business communications – when attending meetings or just conducting daily business transactions at a customers’ premises, arriving with a professional presentation folder that you can then leave with your client when you depart projects a professional image and helps build relationships with your clients.
Benefits
- Initial Impact – The most obvious benefit of a printed presentation folder is the initial impact it can have on your customers and clients – these folders present a uniform, smart, professional image of your company. They can separate your business from other competitors who may not use or offer them and they will make both an initial and lasting impression on your audience and clients.
- Practical – As well as presenting that professional image, presentation folders offer a practical function in being ideal vessels for other documentation and printed materials that you may typically be presented with at business events, exhibitions and conferences. The folders with multiple pockets can help organise the different brochures and documents and make them easy to locate and access quickly, as well as ensuring the contents are kept in prime condition, clean, uncreased and dry. Smart, attractive presentation folders highlight your business as being organised and professional – they demonstrate to your clients that you take your business seriously and are committed to presenting high-quality products and services – something all your clients want to feel comfortable with and assured about!
- Brand Reinforcement – High-quality printed folders are great vehicles for promoting your brand at every event they are distributed – they can showcase your corporate brand, logo, and colours and act as a constant reminder of your company brand whenever they are used by your clients and customers, constantly increasing your brand recognition.
Design Considerations
There are some aspects of presentation folder design you need to consider:
- Ensure you always use high-resolution, quality images and artwork – poor quality, grainy images can make your folders look cheap and unprofessional – not the message you want to send your customers!
- Consider any colours you use for your design – use colour to highlight your brand identity and continuity – include whatever colours and designs you use for your other marketing materials such as flyers, posters, business cards and other company stationery to help with brand recognition and reinforcement.
- Use bold fonts and imagery to help highlight your presentation folder and make it more prominent – ensure that your message is visible and clear.
- Ensure your company logo is included and highlighted in your presentation folder design – the more often people see your logo the more ingrained it becomes with customers.
- Finish – Many different finishes can be applied to your presentation folders – gloss or matte lamination folders can look ‘high-end’ and professional, custom shaped keys can be cut to create, for example, small folders that are ideal for hotel room keys or corporate passes at events and such. Die cut presentation folders can be designed with unique shapes to elevate your corporate folders and help them stand-out from other businesses offerings!
- Materials – Different materials on which you want your folders to be printed can make a difference to your finished item. The different grades of card may lend themselves to different designs and images – glossy cards will present a different finish than those offered with matt or soft-touch card materials. Consider in which environments you are going to distribute your presentation folders and select a folder size that is big enough to hold your documents without it becoming ‘bulky’ and awkward – consider which other items are likely to be put in your folder and their appearance and materials, then select the size and material for your folder that will best complement and accommodate those other items.
- Types of Folders – Presentation folders can be printed in many formats – different sized folders can be produced with a glued finish, or interlocking folders that offer built-in ‘shelving’ to compartmentalise the folder to accommodate multiple items or documents into logical sets. The most common style is a pocket folder – they are designed with pockets on the inside, ideal for storing brochures and documents and are usually used to present company information, products and services in an organised and professional manner. At corporate events or trade exhibitions they are often used to include marketing materials such as magnets, stickers, pens and other ‘quirky’ promotional items. Other folder styles include pocketless which are typically used at more formal presentations that don’t require the presence of many other printed materials or documents.